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Marketing and Developing Services
Sales & Marketing
This marketing course teaches you how to conduct effective research to understand the needs of your customers and manage your brand. We go through a range of strategies and techniques for developing new services, understanding customer needs, analyzing different business environments and identifying marketing opportunities. Sign up to expand both your marketing abilities and your business.
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Marketing and Developing Services
Learn how to identify marketing opportunities for your business with the techniques taught in this free online course.
This marketing course teaches you how to conduct effective research to understand the needs of your customers and manage your brand. We go through a range of strategies and techniques for developing new services, understanding customer needs, analyzing different business environments and identifying marketing opportunities. Sign up to expand both your marketing abilities and your business.
Course description
Course module
A short ad will play before each lesson.
7 Lessons
Module 1: Marketing a Service
This module looks at the particulars of marketing a service business. It examines how to identify potential marketing opportunities for your service business. It also looks at how to breakdown the market to apply to your service, and how to effectively research this market.
1.Learning Outcomes
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2.Services Marketing Process
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3.Exploring Marketing Opportunities I
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4.Exploring Marketing Opportunities II
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5.Segmenting the Market, Targeting and Positioning
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6.Services Marketing Research
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7.Lesson Summary
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6 Lessons
Module 2: Understanding Service Consumers
1 Lessons
Course assessment
INSIGHTS
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