Learning Outcomes

Introduction to AIDA

AIDA - Psychology and Application

Steps in AIDA Marketing funnel

The Customers Journey Through An AIDA Marketing Funnel

Building your Marketing Funnel

Lesson Summary

In this module, you will be introduced to AIDA. It discusses the psychology and application of AIDA as well as the features of a good AIDA marketing funnel. Also, this module explores the attention phase, interest phase, desire phase and action phase as the steps in the AIDA marketing funnel.

Getting Started on Email Marketing

Setting Up Email Autoresponses Sequence

Examples of Email Autoresponse Sequence

More Examples on Email Autoresponse Sequence

Wix Shoutouts, Analytics, & Email Lists

In this module, you will be introduced to email marketing using the Wix website. It explores how to navigate the marketing tools on the Wix website. Also, this module illustrates the email auto-response sequence and how to add people to the email list. It takes you through landing page psychology and creating shout outs with email marketing.

Getting Started on Creating a Great Webinar

What Can A Webinar Do

Successful Webinar Criteria

Find the Right Format

Marketing and Social Media

In this module, you will be introduced to creating successful webinars. It distinguishes pre-recorded webinars from life webinars. Also, this module analyzes how to utilize social media for effective marketing strategies.

Leading up to Your Webinar

Drive Up Registration

Presentation Tips

Interacting with Your Audience

Mistakes to Avoid

Post Events (Webinar)

In this module, you will be introduced to presentation tips and the main difference between a webinar and a presentation. It uses tools that allow you to connect with your audience. Also, this module highlights the mistakes to avoid during a webinar as well as actions to take upon completion of a webinar.

Digital Marketing Overview - Course Assessment

Explore digital marketing such as the AIDA marketing funnel and email marketing strategies with this free online course.

Digital Marketing Overview

With over 3 billion internet users, digital marketing has made it possible to reach a wide range of people through various online tools to market products and services. In this free online digital marketing course, you will learn about an AIDA marketing funnel and its implementation, which will help you create online marketing strategies including web- and email marketing using platforms such as Wix, for your business.

Digital Marketing Overview is a free online course that has been specially prepared to take you through proven functional digital marketing strategies. To start you will learn about the AIDA marketing funnel process, and how to create an online marketing flow that funnels the right customers. The course describes the various steps that occur when a person enters the awareness stage of a marketing funnel to when a decision is made. In the past, AIDA was used by sales copywriters who printed ads in publications. Today, many people teach copywriting based on the AIDA principle without realising its usage. This course provides an in-depth analysis of the AIDA marketing funnel and how to utilize its full potentials. It describes a customer’s journey through the AIDA funnel. The biggest mistake people make when marketing is moving a potential customer to the action phase. This course will teach you about the different steps in the AIDA marketing funnel and guide you through building your own AIDA marketing funnel. If you want to learn about ethical marketing and the features of a good AIDA marketing funnel, this course comes highly recommended.
Email Marketing is important and highly recommended in any business. If you want to learn email marketing tactics and how to use email marketing to develop a better relationship with your customers, you should complete this course. Email marketing can be complex and cost-intensive. However, this course will take you through comprehensive illustrations to make your learning process easy. By the end of this course, you will be able to effectively implement email marketing strategies using Wix at a minimal cost. This course illustrates how to create a landing page and use Wix landing pages to build an email list. You will learn how to set up an email autoresponse sequence and how to turn emails into Passive Income with an autoresponse sequence. Also, you will learn how to send email shout outs through Wix. This course illustrates copywriting tips to help you write better ads and emails that will earn you a click. In email marketing, sending chunks of emails does not give the desired result of having customers subscribe or click your link. This course will teach you the keys to remember when pitching products or emails.  
Furthermore, everyone can create a webinar. However, not every webinar is successful. There basic criteria for creating a successful webinar. Also, there are formats that need to be implemented. What works for you? Who is your target audience? Will they prefer life or pre-recorded webinar? This course will discuss in detail these criteria and formats. How do you get a potential audience from social media to the sale? This course will teach you how to utilize social media and marketing strategies. You can use every method of information sharing at your disposal and still get a very disappointing turnout at your webinar. This course will teach you how to use the information-sharing techniques effectively to drive traffic to your webinar. You will learn about certain mistakes that must be considered during a webinar. This course distinguishes presentations from webinars and shares various presentation tips. The learning contents in this course are crucial for students, researchers, entrepreneurs, business personnel and anyone interested in an excellent working knowledge of digital and email marketing. So, register for this course and start your next learning.

[2025] 470+ Hours of Free LinkedIn Learning Courses with Free Certification

Layoffs Hit Udemy: 20% Out as Some Jobs Move Overseas

2000+ Free Developer and IT Certifications

Coursera Q1 2026: Platform Fee Raises Consumer Margins to a Multi-Year High, Enterprise Customers Slip

2025’s Online Education Shakeup Claims Another: Skillshare’s CEO Departs

Udemy Earns More, Pays Instructors Less: Class Central Exclusive

The Business of Online Education: A Deep Dive Into Thinkific’s Financials

10 Best Guitar Courses for Beginners in 2025

Duolingo’s Reddit Community Revolts: ‘No Más’ to Unpaid Support

12 Best Data Structures & Algorithms Courses for 2025

Four Months After Unveiling Ambitious AI Roadmap, Udemy’s Co-founder CTO is Out

7 Best Climate Change Courses for 2025: Exploring the Science

6 Best Free OCaml Courses for 2025

Chinese Edtech Pivots: Well-rounded Education, Hardware, Agriculture E-commerce, Fast-Food, Garments, and More

11 Best Applied AI & ML Courses for 2025

11 Best ChatGPT & Prompt Engineering Courses for 2025

Introduction to the GDPR

The Data Protection Officer (DPO) Role in the GDPR

Personal Data Security Guidance for Microenterprises in the GDPR

Five Steps to Secure Cloud-based Environments

Introduction to the GDPR for the Private Individual

What Can Organisations Do Now to Prepare for the GDPR?

The Key Steps You Need to Take to Ensure Compliance with the GDPR

Learn about the GDPR which comes into effect from 25th May 2018, which increases the obligations on organisations around data protection, and gives greater control to individuals over their personal data.

General Data Protection Regulation - Course Assessment

Do you understand GDPR? Or that a company that fails GDPR can get a €20million fine? Take this free online course.

General Data Protection Regulation (GDPR)

This free online General Data Protection Regulation (GDPR) course will teach you everything you need to know about European data protection regulations. Data protection regulations can be difficult to correctly understand and apply, however, any company that fails to meet GDPR compliance can be fined for up to €20 million. This free online course will teach you everything you need to know about GDPR to protect yourself from financial loss.

Topic A: Understanding Customer Service

Topic B: Identifying Customer Expectations

Topic C: Providing Excellent Customer Service

Review Quiz

In this module, Understanding Customer Service, students will learn the basics of customer service, identifying customer expectations, and providing excellent customer service.

Topic A: Focusing on the Customer

In this module, Focusing on the Customer, students will learn about putting the focus on the customer and their needs.

Topic A: Customer Service and the Telephone

In this module, Customer Service and the Telephone, students will learn about how the telephone relates to customer service and how to handle phone calls.

Topic A: Handling Complaints

In this module, Handling Complaints, students will learn how to handle customer complaints in a professional manner.

Topic A: Enduring Stress

In this module, Enduring Stress, students will learn about how to endure the stresses of working in customer service.

Customer Service Skills - Assessment

Become expert in customer service and polish your professional communication skills in this free online course.

Customer Service Skills

This training course teaches you the basics of customer service. We show you how to focus on the customer to understand their expectations to help you improve their experience of your business. We explain how to deal with stress and constructively interact with clients on the telephone to handle complaints. People’s perceptions of your company’s brand are defined by customer experience, so sign up to make sure they remember you fondly.

ISO 37301:2021 Introduction

Context of the Organization

Expectations from Leadership

Planning for Compliance Management

Providing Support

Operation of Compliance Management System

Evaluating Compliance Performance

Improving the Compliance Management System

This module will introduce you to ISO 37301:2021, the latest compliance management systems standard published by ISO. You will understand the structure and requirements for establishing, developing, implementing, evaluating, maintaining, and improving an effective compliance management system within an organization.

ISO 37301:2021 - Principles of Compliance Management Systems - Course Assessment

Learn the fundamentals of compliance management systems based on ISO 37301:2021 requirements in this free online course.

ISO 37301:2021 - Principles of Compliance Management Systems

This compliance management course will familiarize you with the latest compliance management systems standard published by the International Organization for Standardization (ISO). You will learn the basic elements of compliance management systems by understanding the requirements of ISO 37301:2021. In addition, this course will guide you through establishing, implementing, maintaining, and continually improving a compliance management system.

Business-to-Business (B2B) Markets

Types of B2B Buyers

Buying Centers

Stages in the B2B Buying Process

International B2B Markets and E-commerce

In this module, you will learn about the features of business-to-business markets. You will learn also about the types of buyers in B2B markets and the stages in the buying process.

Marketing Channels and Channel Partners

Typical Marketing Channels

Functions of Channel Partners

Marketing Channel Strategies

Channel Dynamics

In this module, you will learn a great deal about the importance and functions of marketing channels. You will learn about the different types and how they are exemplified in real-world businesses. Lastly, you will learn about channel partners.

Buying Behaviour: Situational Factors

Personal Factors and Buying Behavior

Psychological Factors and Buying Behavior

Societal Factors and Buying Behavior

Consumer's Decision-Making Process

Stages in the Buying Process

In this module, you will learn about the various factors that influence the buying behaviour of consumers. You will learn about the social, psychological, personal and situational factors affecting buying behaviours, as well as the consumer's decision-making process.

Components of Strategic Planning

Organizational Objectives and Strategies

Strategic Portfolio Planning Approaches

In this module, you will learn about the components of strategic planning, value proposition and how to develop organizational objectives. You will also learn about some specific portfolio planning methods like the BCG matrix and the General Electric approach.

Marketing Information Systems

Problem Definition and Research Design

Specifying Samples and Form Design

Data Collection and Analysis

In this module, you will learn about the Marketing Information System and its components. You will also learn in detail the steps in the marketing research process.

Customer Communities

Loyalty Management

Customer Satisfaction

Ethics, Laws, and Customer Empowerment

In this module, you will learn about the relevance of ensuring customer satisfaction, and strategies to employ. You will learn also about loyalty management and the ethics to observe.

Principles of Marketing - Course assessment

This free online diploma course explains how to conduct market research to sell yourself and build customer loyalty.

Principles of Marketing

This free online diploma takes you through common buying trends in business-to-business and business-to-customer markets. We show you how to gather market intelligence using market information systems so you can manage and leverage customer communities to build up customer satisfaction and hence loyalty. This comprehensive course teaches you how to get ahead by selling ideas, products or even yourself.

Introduction to B2B Customer Success Management

Customer Onboarding

Customer Support Strategies

Driving Long-Term Customer Success

This module serves as the foundation for understanding the critical role of customer success in the B2B landscape. You will explore the concept of customer success, learning how it differs from customer support and customer experience. Gain insights into the key metrics that define customer success and how to use them effectively.

B2B Customer Success Management - Course Assessment

Explore B2B Strategies to boost customer satisfaction, retention, and business growth in this free online course.

B2B Customer Success Management

Embark on a journey to become a top-tier Customer Success Manager with this expertly designed course, crafted to empower you with the skills and strategies needed to enhance customer satisfaction and ensure loyalty. You'll learn how to drive customer satisfaction, boost retention, and fuel business growth by mastering the strategies of B2B Customer Success Management. Build a high-performing Customer Success team for your customers. Enrol now!

Retail Management Industry, Progression and Skills

Merchandising

Pricing and Displays

In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.

Checkout, Sales Concept and Required Skills

Consumer Behaviour and Interpretation

Pre-empting and Solving Issues

In this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.

Retail Environment and Key Concepts

Creating an Environment

Customer Relationships

Dealing with Relationship Issues

In this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers, so that your retail output will remain high.

Retail Management: Merchandising, Sales and Customer Communications - Assessment

Learn basic merchandising and communications skills involved in retail management with this free online training course.

Retail Management: Merchandising, Sales and Customer Communications

This free online retail management training course will provide a thorough introduction to the basics involved in managing a retail outlet. You will learn the principles behind sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, so if you are an aspiring retail manager, get started today.

Introduction to Rental Property Management

Financial Management, Property Maintenance and Relationships

Property Management Software and Sustainability

This module is an introduction to rental property management. You will learn about different types of rental properties and the roles and responsibilities of a property manager. Also, you will discover marketing strategies for attracting potential tenants, the tenant screening and selection process, and the factors affecting financial management.

Rental Property Management Fundamentals - Course Assessment

Learn how to be a successful landlord in this free online course that lays out the basics of rental property management.

Rental Property Management Fundamentals

Do you want to acquire the techniques and best practices used to rent out property? Would you like to know the risks associated with being a landlord and how to reduce them? This course explores the basics of rental property management and explains how property managers find suitable tenants and make sure that the property is properly maintained. We also break down the components of a lessee/lessor relationship to help you interact with tenants.