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beginner levelPricing and Marketing Mix Models in Marketing Analytics
15-20hrs
diplomaSales & Marketing
Take your marketing analytics skills to the next level by registering for this free in-depth course that covers pricing, marketing mix models and digital marketing analytics. You will learn the concept of pricing in marketing analytics, as well as how to approach a situation where there are multiple prices at multiple periods. You will also study the importance of macro-level cost analysis and different advertising models.
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Pricing and Marketing Mix Models in Marketing Analytics
Master effective pricing and marketing mix model techniques in marketing analytics in this free online course.
Take your marketing analytics skills to the next level by registering for this free in-depth course that covers pricing, marketing mix models and digital marketing analytics. You will learn the concept of pricing in marketing analytics, as well as how to approach a situation where there are multiple prices at multiple periods. You will also study the importance of macro-level cost analysis and different advertising models.
Course description
Course module
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Module 19 Lessons
Understanding Pricing
In this module, you will be introduced to the concept of pricing in marketing analytics, as well as how to approach a situation where there are multiple prices at multiple periods. You will also be introduced to the attributes of pricing, as well as the functions of other methods of pricing.
1.Learning Outcomes
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2.Pricing and Skimming
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3.Power Block Pricing
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4.Solving Pricing Problems
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5.Price Base Segmentation
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6.Lesson Summary
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7.Markdown Pricing and Dynamic Pricing
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8.Price Bundling
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9.Price Sales Promotion
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Module 27 Lessons
Marketing Mix Models and Advertising Model
Module 31 Lessons
Course assessment
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