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Principles of B2B Sales and Marketing
Sales & Marketing
Understanding how to create successful strategies in business-to-business (B2B) selling is crucial for growth. This sales and marketing course covers various aspects of B2B sales and explains how to identify buyers and interpret their decision-making process. We show you how to develop a well-informed value proposition for your customers and increase revenue by guiding leads down the marketing funnel. Sign up to master B2B sales management.
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Principles of B2B Sales and Marketing
Learn how to use B2B sales and marketing best practices and tools to drive business growth in this free online course.
Understanding how to create successful strategies in business-to-business (B2B) selling is crucial for growth. This sales and marketing course covers various aspects of B2B sales and explains how to identify buyers and interpret their decision-making process. We show you how to develop a well-informed value proposition for your customers and increase revenue by guiding leads down the marketing funnel. Sign up to master B2B sales management.
Course description
Course module
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5 Lessons
B2B Sales and Marketing
This module will introduce B2B sales and marketing for business success. You will learn about the B2B customers, their purchasing behaviour and how to create targeted marketing campaigns that resonate with them. We will delve into sales and marketing alignment and its benefits. B2B lead generation and sales-closing techniques are also introduced.
1.Learning Outcomes
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2.Introduction to B2B Sales and Marketing
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3.Sales and Marketing Alignment
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4.Sales Management
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5.Lesson Summary
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1 Lessons
Course assessment
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