Learning Outcomes

Consumer Behaviour Model

Strategic Marketing and Analysis

Market Strategy and Segmentation

Lesson Summary

This module begins by teaching you about the Consumer Behaviour Model which leads to an understanding of market strategy. Learning from consumer behaviour, market segmentation and how to strategize to reach the right consumers will be discussed.

Sales Function and Marketing Mix Elements

Business to Business Markets

Analytical Marketing System Models

Decision Models

E-Business

This module teaches you about the Market Environment and how the many parts of the marketing environment work together. You will learn about marketing mix elements as well as different sales functions and Business to Business markets. As this module goes in-depth about the marketing environment, you will also learn about different analytical models which affect marketing.

Fundamentals in Strategic Marketing and the Marketing Environment - Course Assessment

Do you know why understanding the prevailing marketing environment is crucial to developing a marketing strategy?

Fundamentals in Strategic Marketing and the Marketing Environment

Strong strategic marketing and a firm understanding of the  marketing environment go hand in hand. In this free course, you begin by looking at consumer behaviorial models and how they can help you to segment the market and develop an effective marketing plan. You will also learn about all the internal and external factors that make up the marketing environment in which a business has to operate, and how these impact your marketing strategy.

Introduction to WordPress and Elementor

How to Build Sales Page

Create a JV page

In this module, you will gain a basic understanding of WordPress and Elementor to create sales pages for free. We will start with their installation and introduce their many plugins, widgets, template library and many more. You will learn how to create landing pages, sales pages and high-converting sales funnels for your products.

How to Create Sales Funnels Using Elementor and WordPress - Course Assessment

This free online course will teach you how to create stunning landing pages and a high-converting sales funnel for free.

How to Create Sales Funnels Using Elementor and WordPress

Do you plan to sell your product on the internet? Have you considered keeping track of traffic as it progresses from leads to customers? We'll show you how to use WordPress and Elementor to build landing pages, sales pages and even entire high-converting sales funnels for your products, offers and services. By the end of this course, you will have the skills required to create exceptional and high-converting landing pages. Enrol now!

Duolingo’s Restaurant Side Business Tops $1.3M

The Business of Online Education: A Deep Dive Into Thinkific’s Financials

The Business of Online Education: Khan Academy Tax Returns Analysis (2008–2021)

The Business of Online Education: A Deep Dive Into Udemy’s Financials

The Business of Online Education: A Deep Dive Into Coursera’s Financials

Udemy is “Intentionally Reducing” the Business That Made It Famous. It’s Not Working.

[2025] 450+ Free Google Certificates and Badges

[2025] 470+ Hours of Free LinkedIn Learning Courses with Free Certification

Why Duolingo is Worth More Than Coursera and Udemy Combined

SEO Content Strategy Demystified: Coursera, MasterClass, and edX

7 Best Free Haskell Courses for 2025